Attending a professional conference is always something that you know it will require an extra-effort before and after it to cope with day-to-day responsibilities ... And that´s exactly why so many professionals and executives have no time to attend this type of events. It´s a matter of priorities.... and I really have discovered that for me personally it´s worth to devote an extra-effort BEFORE, DURING and AFTER, making sure you don´t miss them.
1,5 weeks after I returned from my last experience, let me share with you my key insights of my recent experience attending CSCMP´s Annual Conference 2015 at San Diego, whith +2900 Supply Chain professionals, from all over the globe and listening to Top leaders, like Starbucks CEO, Amazon COO and executives from companies like J&J, Toy´s R Us, Lancer, McDonalds ie. and academics from Top Global Ranked Universities.
I always tell my students that we always should be on a "continuous learning" mode, to capture most recent best practices & case studies and learn from what other innovative companies are doing to lead their markets. That´s exactly what I thought while registering to this conference, and was exactly what I did during my four busy days at San Diego Conference Center.
Starbucks Schultz said that "internet is the death of distance" and now we´re all in a very competitive environment in terms of how customers are expecting to receive the goods they´re buying. When he stated that "You cannot scale a company of any kind withouthavingtheexpertise and skill base of aworldclasssupplychainorganization", the audience realized how important is to have this CEO engagement for the SC function to finally became critical at C-level.
Amazon COO shared several innovations from their company that will change the dynamics of e-commerce and also affect "brick & mortar" channels strategy, in all of the Supply Chain plays a determinant role.
My three final conclusions for the two keynote speakers plus other tracks that I choose to attend amongst all, are:
1.- Attending is not an option, you must be in this kind of events, at least several times a year. The clue to make this decisions successfully is to choose them wisely, because you simply cannot attend all of the events being organized.
2.- Network, network & network: Relationship in other word. Communicate & interact with other professionals & executives i s the key for your future development & knowledge increase on a continuous learning mode. Critical !
3.- Enjoy what you do & have fun: Supply Chain is a very complex function in which you´ll always be challenged by external circumstances & you´ll need to perform at your best from the 3-axis perspective: Personal, Technology-tools & Processes
By Miquel Serracanta Domènech. Miquel is President of the CSCMP Spain Roundtable. This blog is also published on Linkedin, for more of Miquel's blogs follow this link.